Infosys recommends that companies should focus on
Increasing Speed of Innovation
Infosys helped BT (formerly British Telecom) launch rate-adaptive broadband speeds of up to 8Mbps on a nationwide basis. It enabled BT to offer innovative broadband services such as simultaneous TV, gaming, video and music downloads. Infosys developed an Operations Support System (OSS) for a down-stream rate-adaptive ADSL technology, instead of the traditional fixed-rate technology. The new rate-adaptive technology enables BT to offer higher broadband speeds, and the error-correction methods ensure that customers receive reliable service.
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The Customer Experience
A grocery chain wanted to increase repeat purchases from stores. It also wanted to provide nutritional information on food products to help shoppers make healthy food choices. An application, conceived by health experts and the retailer's program team, determined the nutritional rating based on positive scores for healthy ingredients and negative scores for unhealthy ingredients. Infosys' solution rated almost 50,000 items and built interfaces with the retailer's IT systems to make the information available for display, analysis and procurement.
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Understanding Customer Behavior
Infosys partnered with a telecom company to personalize its voice portal by using customer information. Realizing that the call center is an important customer touch point, the company enhanced its customer service voice portal by using customer preferences. As a result, more than 23% of the calls are resolved within the voice portal without long waits for call center representatives. The company now saves more than US$ 140 million annually in lower call center costs.
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Co-creating with Customers and Partners
Infosys BPO was commissioned to undertake equity research for a large European bank. The bank asked Infosys (and other Indian BPOs) for ideas on next-generation offerings for investors. Infosys proposed an algorithm-based trading service, which the bank approved.
SETLabs, Infosys' technology R&D group, conducts workshops with client IT and operations organizations to identify technologies that may be useful for them. Infosys explores themes that can be focus areas for research at SETLabs. At the same time, Infosys shares information on technologies that have been developed and may be of use to clients in their operations.
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